Timur Rozin - Ecommerce Case

Introduction

This overview highlights key projects and achievements, demonstrating my ability to translate complex product information into effective design solutions across multiple platforms. My contributions spanned brand development, targeted marketing material creation, and user experience improvements, ultimately supporting enhanced brand recognition and sales performance.

Key Achievements & Project Highlights

1. Driving Sales & Brand Engagement

Branded Sell Sheets & Promotional Materials: Designed a range of impactful sell sheets and promotional materials for various products and campaigns, with a focus on clear communication of value propositions.

Vendor Displays & Signage: I developed engaging in-store, vendor and retailer displays and signage to enhance product visibility and reinforce brand presence within retail environments.

2. Enhancing Digital Experience & User Flow

‍Exceeding Online Store Performance (Two Consecutive Quarters): I contributed to significant online store performance improvements through strategic design implementation and marketing support.

‍User Flow Improvements: I streamlined user journeys from product discovery to checkout to optimize the online customer experience.

‍Enhanced Checkout Flow: I redesigned checkout pages to improve clarity, reduce friction, and minimize cart abandonment. [Screenshots of redesigned checkout flow]

‍Custom Coded Visual Moulding Tool: I designed a user-friendly visual tool for simplifying profile selection, enhancing the user experience for a complex product category. [Screenshots or a short video of the moulding tool]

‍Device Usage Analysis & Responsive Considerations: I analyzed user behavior across various devices to inform responsive design strategies.

‍User Flow Obstruction Analysis: I conducted session reviews to identify and address pain points in the ordering process, directly informing design refinements.

3. Managing Complex Product Information:

Large First Product Catalogue: I led the design and layout of a comprehensive product catalogue encompassing over 70,000 SKUs.

Documentation & Internal Materials: I designed internal documents and training materials to support effective communication and knowledge transfer within the organization. [Examples of internal document layouts]

Conclusion

My tenure as an in-house designer at The WoodSource provided extensive experience in applying design expertise to achieve diverse business objectives across multiple platforms. I demonstrated a strong capability in creating impactful visuals, optimizing user experiences, and managing complex information, contributing to enhanced brand recognition and sales performance.